18 November 2003 – 10 Januari 2004
The project ‘Higher Truth’ dealt with fashion and the void that shopping can occur in the soul of consumers: the allure of fashion was thus shown in its purest form. Not one article of clothing was indeed displayed in the exhibition space. The latter was organized into an imaginary shop, in which factitious salesmen and –women courteously offered an absurd sense of shopping to the visitors. The goal of Higher Truth was to reveal fashion’s gift for creating a compelling atmosphere that cannot be rationally defined or explained: fashion as an experience, as seduction, as a high. An exhibition like the ultimate shop, creating its own reality without using any actual products: the highest attainable form of spiritual materialism.
Concept by Dutch designers Guus Beumer and Rutger Wolfson in collaboration with Herman Verkerk, Rianne Makkink, Alexander van Slobbe, Project_Jordan and Jop van Bennekom.
